Strategic marketing decisions in global markets / Doole, Isobel.

Business marketing management : a strategic view of industrial and organizational markets / Hutt

strengthening a strategic competitive advantage -- Target markets : identifying and targeting those individuals

Strategic market management / Aaker, David A., author.

opportunity to expand into new markets, offer new services, interact with audiences in new ways and compete on

develop strategy recommendations. Increased emphasis on strategy making in digital markets-including the

international markets -- 8. Corporate strategy -- 9. Ethics, corporate social responsibility, environmental

organisations. The focus is on how managers choose and manage the markets they serve, how they handle

Launching Initiatives to Grow Sales and Market Share -- Vail Resorts, Inc. -- Starbucks in 2018: Striving

Business planning and market strategy / Valentin, Erhard K., author.

-- Asymmetric warfare -- The effect of the capital markets and sovereign wealth funds -- "Obstructive marketing

. Researching new markets . Corporate mission and values . Setting objectives . Performance measurement and