Title:
Strategic sports event management
Author:
Masterman, Guy.
ISBN:
9781856175234
Personal Author:
Edition:
Second edition, Olympic edition
Publication Information:
Amsterdam ; Boston ; London : Butterworth-Heinemann, 2009.
Physical Description:
xxii, 354 pages : color illustrations, maps ; 25 cm
General Note:
Previous edition: Oxford : Elsevier Butterworth-Heinemann, 2004.
Contents:
1. The sports event industry -- 2. Event organizations -- 3. The sports event planning process -- 4. Impacts and legacies -- 5. Financial planning and control -- 6. Event revenue maximization -- 7. The bidding process -- 8. Event implementation -- 9. Marketing planning and implementation -- 10. Innovative communications -- 11. Sports event sponsorship -- 12. Research and evaluation.
Abstract:
This book provides the insight into the strategic management of sportsevents of all scales and nature. The event planning process is used to provide a framework for the book so that readers understand the progressive development of every kind of event and the management that is required for successful operational as well as strategic delivery.
Electronic Access:
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018709901&line_number=0001&func_code=DB_RECORDS&service_type=MEDIATable of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018709901&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA