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Marketing strategy : the thinking involved

Hill, Mark E., 1957-

Format:

Books

Publication Date

2013

Excerpt:

-- Chapter Introduction -- Rethinking the Front Office -- Marketing Thinking in Practice: The Service

Available: Copies:

HBR's 10 must reads on strategy.

Format:

Books

Publication Date

2011

Excerpt:

scorecard as a strategic management system / by Robert S. Kaplan and David P. Norton -- Transforming corner-office

Available: Copies:

DigiMarketing : the essential guide to new media & digital marketing

Wertime, Kent.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-d.html

Format:

Books

Publication Date

2008

Excerpt:

-- RFID -- Chapter 11: In Market Technologies -- Bluetooth -- Digital Signage -- Office Buildings and

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Beyond control : managing strategic alignment through corporate dialogue

Lachotzki, Fred.

Table of contents http://www.loc.gov/catdir/toc/ecip0421/2004018709.html

Format:

Books

Publication Date

2005

Excerpt:

: believer-in-chief -- 9. The chief financial officer : guarding the equation -- 10. The human resource

Available: Copies:

Contemporary issues in strategic management

Smit, Elsabé, 1958-

Format:

Books

Publication Date

1996

Excerpt:

Business ethics Total quality management The virtual office The Reconstruction and Development

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