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1. 
Cover image for Strategic planning for public relations
Strategic planning for public relations
Strategic planning for public relations
by 
Silverman, Deborah A., author.
Format: 
Books
Publication Date 
2024
Excerpt: 
relations strategy and campaigns. Complementing the book are online resources for both students and
Available: Copies:
2. 
Cover image for Strategic Management : Concepts and Cases : a competitive advantage approach
Strategic Management : Concepts and Cases : a competitive advantage approach
Strategic Management : Concepts and Cases : a competitive advantage approach
by 
David, Fred R.
Format: 
Books
Publication Date 
2015
Excerpt: 
thoroughly updated and revised with current research and concepts. This edition includes 29 new cases and end
Available: Copies: