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1. 
Cover image for Marketing strategy & management
Marketing strategy & management
by 
Phillips, Diane M., author.
Format: 
Books
Publication Date 
2023
Excerpt: 
-- Pricing strategies : signaling the value proposition -- Place strategies : delivering the value
Available: Copies:
2. 
Cover image for Marketing strategy : the thinking involved
Marketing strategy : the thinking involved
by 
Hill, Mark E., 1957-
Format: 
Books
Publication Date 
2013
Excerpt: 
Challenge 11.2: Participative Pricing -- Marketing Thinking in Practice: Raise Your Prices! -- Price
Available: Copies:
3. 
Cover image for Global marketing management : changes, challenges and new strategies
Global marketing management : changes, challenges and new strategies
by 
Lee, Kiefer.
Table of contents http://catdir.loc.gov/catdir/toc/ecip058/2005003201.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0723/2005003201-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0723/2005003201-d.html
Format: 
Books
Publication Date 
2005
Excerpt: 
-- Managing supply chain and distribution -- Global pricing and terms of access -- Sales force management and
Available: Copies:
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