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000IIE
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1. 
Cover image for Marketing strategy : the thinking involved
by 
Hill, Mark E., 1957-
Format: 
Books
Publication Date 
2013
Excerpt: 
Differentiation -- Product Quality -- Service Quality -- Marketing Thinking Challenge 7.1: Differentiating Through
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2. 
Cover image for Hospitality business development
by 
Hassanien, Ahmed.
Format: 
Regular print
Publication Date 
2010
Excerpt: 
: Hospitality consumer & product relationship -- ch. 3: Hospitality product and customer -- Learning objectives
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3. 
Cover image for Strategic business planning : a dynamic system for improving performance & competitive advantage
by 
Reading, Clive.
Format: 
Books
Publication Date 
2002
Excerpt: 
cost base reduction -- Differentiation -- Combined low cost and differentiation -- Principles for a
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