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1. 
Cover image for Grow the core : a practical workout to grow your core brand and business
Grow the core : a practical workout to grow your core brand and business
by 
Taylor, David, 1964-
Format: 
Books
Publication Date 
2013
Excerpt: 
activation property -- Carling `Be the Coach' -- Amplifying the property -- Nike -- Key takeouts -- Checklist
Available: Copies:
2. 
Cover image for Strategic information systems management
Strategic information systems management
by 
Grant, Kevin, 1968-
View this book online, via DawsonERA, both on- and off-campus
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018860995&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2010
Excerpt: 
function -- Intellectual property -- Types of IT/IS security threats -- Non-technical attacks
Available: Copies:
3. 
Cover image for Strategy maps : converting intangible assets into tangible outcomes
Strategy maps : converting intangible assets into tangible outcomes
by 
Kaplan, Robert S.
Table of contents http://www.loc.gov/catdir/toc/ecip0410/2003024059.html
Format: 
Books
Publication Date 
2004
Excerpt: 
Intangible property -- Management.
Available: Copies:
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