Cover image for Corporate community involvement : the definitive guide to maximizing your business' societal engagement
Title:
Corporate community involvement : the definitive guide to maximizing your business' societal engagement
Author:
Lakin, Nick.
ISBN:
9781906093334

9780804771740
Personal Author:
Publication Information:
Stanford, Calif. : Stanford University Press ; Sheffield, UK : Greenleaf, c2010.
Physical Description:
viii, 269 p. : ill. ; 25 cm.
Contents:
Contents: Introduction: Corporate Community Involvement: what it is, what it is not -- How to develop the right community, involvement strategy -- Company roles, responsibilities, and skills in Community Involvement -- 'How much does it cost?' How to budget for corporate Community Involvement -- How to manage corporate giving, foundations, and disaster relief -- Integrating Community Involvement into your core business: how to work with operations, marketing, and HR -- Make it stand out: how to create and implement leading Community Involvement programs -- How to manage cross-sector collaboration -- The power of employee involvement -- 'You can't manage what you don't measure' How to measure, evaluate, and report Community Involvement -- 'But why haven't we heard about this before?' Communicating your Community Involvement effectively -- 'I knew it would be worthwhile.' Overcoming challenges and instigating change.
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