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1. 
Cover image for Strategic planning for public relations
Strategic planning for public relations
by 
Smith, Ronald D., 1948- author.
Format: 
Books
Publication Date 
2017
Excerpt: 
; Radio; Television -- Public relations and earned media -- Planning example 7C: Selecting news media
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2. 
Cover image for Competitive strategy
Competitive strategy
by 
Maritan, Catherine A.
Format: 
Books
Publication Date 
2011
Excerpt: 
Competition: The Diffusion of a Market Position in Radio Broadcasting', Administrative Science Quarterly, 41
Available: Copies:
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