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1. 
Cover image for Passionate and profitable : why customer strategies fail and ten steps to do them right
by 
Arussy, Lior.
Format: 
Books
Publication Date 
2005
Excerpt: 
to avoid the silo-based customer trap? -- Critical choice 7--do we employ functional robots or
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2. 
Cover image for Beyond the core : expand your market without abandoning your roots
by 
Zook, Chris, 1951-
Format: 
Books
Publication Date 
2004
Excerpt: 
Beyond the core : expand your market without abandoning your roots / Zook, Chris, 1951-
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