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0000000000IIE

Exploring strategy : text and cases

Whittington, Richard, 1958- author.

Format:

Books

Publication Date

2020

Excerpt:

"We are delighted to offer this twelfth edition of Exploring Strategy. With sales of previous

Available: Copies:

Crafting and executing strategy : the quest for competitive advantage: concepts and cases

Thompson, Arthur A., 1940- author.

Format:

Books

Publication Date

2020

Excerpt:

-- Under Armour's strategy in 2018: Efforts to Revive North American Sales and Profitability -- MoviePass

Available: Copies:

Guerrilla marketing field guide : 30 powerful battle maneuvers for non-stop momentum and results

Levinson, Jay Conrad.

Format:

Books

Publication Date

2013

Excerpt:

-out attack against the competition and win the long-term war for mindshare and sales. This handy, portable

Available: Copies:

Marketing strategy : the thinking involved

Hill, Mark E., 1957-

Format:

Books

Publication Date

2013

Excerpt:

-At the Heart of the Need for Persuasive Tactics -- The Sales Orientation and the Need for Persuasive

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Cover image for Marketing methods to improve company strategy : applied tools and frameworks to improve a company's competitiveness using a network approach

Marketing methods to improve company strategy : applied tools and frameworks to improve a company's competitiveness using a network approach

Neves, Marcos Fava.

Format:

Books

Publication Date

2010

Excerpt:

-- How to build competitive advantage through sales force planning -- How to strategically build joint

Available: Copies:

Strategic advertising management

Percy, Larry.

Publisher description http://www.loc.gov/catdir/enhancements/fy0907/2008038449-d.html
Table of contents only http://www.loc.gov/catdir/toc/ecip0827/2008038449.html

Format:

Books

Publication Date

2009

Excerpt:

Sales promotion.

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Passionate and profitable : why customer strategies fail and ten steps to do them right

Arussy, Lior.

Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0617/2004022230-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0617/2004022230-d.html
Table of contents only http://www.loc.gov/catdir/toc/ecip051/2004022230.html

Format:

Books

Publication Date

2005

Excerpt:

passionate evangelists? -- Critical choice 8--post-sales dialogue and service, do we really care? -- Critical

Available: Copies:

Global marketing management : changes, challenges and new strategies

Lee, Kiefer.

Table of contents http://catdir.loc.gov/catdir/toc/ecip058/2005003201.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0723/2005003201-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0723/2005003201-d.html

Format:

Books

Publication Date

2005

Excerpt:

-- Managing supply chain and distribution -- Global pricing and terms of access -- Sales force management and

Available: Copies:

Strategic advertising management

Percy, Larry.

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip0511/2005012353.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014164960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0725/2005012353-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0639/2005012353-d.html

Format:

Books

Publication Date

2005

Excerpt:

Sales promotion.

Available: Copies:

10.

Cyber rules : strategies for excelling at E-business

Siebel, Thomas M.

Format:

Books

Publication Date

1999

Excerpt:

-Enterprises -- Ch. 8. The Net Will Move from Communities to "Customerization" -- Ch. 9. The Sales and Marketing

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