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1. 
Cover image for Strategic brand management
Strategic brand management
by 
Elliott, Richard H., author.
Format: 
Books
Publication Date 
2018
Excerpt: 
-- Emotion and brands -- The symbolic meaning of brands -- Cultural meaning systems and brands -- Sec. 2
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2. 
Cover image for Strategic human resource management
Strategic human resource management
by 
Truss, Catherine.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=024755444&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024755444&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2012
Excerpt: 
core competencies and capabilities -- 6.3.3. Social capital advantage -- 6.3.4. Human process advantage
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