by
Phillips, Diane M., author.
Format:
Books
Publication Date
2023
Excerpt:
"Marketing Strategy & Management provides students with a thorough step-by-step exploration and
by
Grant, Robert M., 1948- author.
Format:
Books
Publication Date
2022
Excerpt:
accessible to students from different backgrounds and with varying levels of experience. I achieve this
by
Smith, Ronald D., 1948- author.
Format:
Books
Publication Date
2021
Excerpt:
-based and social media. As a leader in teaching public relations strategy, this text is ideal for students
by
Hill, Charles W. L., author.
Format:
Books
Publication Date
2020
Excerpt:
This new edition helps students identify and focus on the core concepts and issues of strategic
by
Elliott, Richard H., author.
Format:
Books
Publication Date
2018
Excerpt:
functional and emotional parts to give students a complete understanding of how brands operate and the
by
Wit, Bob de, author.
Format:
Books
Publication Date
2017
Excerpt:
smoothed over. The authors carefully guide the students through the many, often conflicting, perspectives
by
Wheelen, Thomas L.
Format:
Electronic Resources
Publication Date
2015
Excerpt:
sustainability. This text equips students with the strategic concepts they will need to know as they face the
by
David, Fred R.
Format:
Books
Publication Date
2015
Excerpt:
that truly engages students in learning. It helps students better prepare for class, quizzes, and exams
by
Thompson, John L. author.
Format:
Books
Publication Date
2014
Excerpt:
decision making and the management of strategic change. It is designed for use by students who will become
by
Rainey, David L., 1946- author.
Format:
Books
Publication Date
2014
Excerpt:
leaders, and management students can make dramatic improvements in their endeavors, enrich their knowledge
by
FitzRoy, Peter T.
Format:
Books
Publication Date
2012
Excerpt:
questions in each chapter, Strategic Management will help students to excel in their strategic management
by
Shimizu, Katsuhiko, 1963-
Format:
Books
Publication Date
2012
Excerpt:
formulation and implementation of strategic choices in realistic organizational settings. Students are
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