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1. 
Cover image for Marketing strategy & management
by 
Phillips, Diane M., author.
Format: 
Books
Publication Date 
2023
Excerpt: 
"Marketing Strategy & Management provides students with a thorough step-by-step exploration and
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2. 
Cover image for Contemporary strategy analysis
by 
Grant, Robert M., 1948- author.
Format: 
Books
Publication Date 
2022
Excerpt: 
accessible to students from different backgrounds and with varying levels of experience. I achieve this
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3. 
Cover image for Strategic planning for public relations
by 
Smith, Ronald D., 1948- author.
Format: 
Books
Publication Date 
2021
Excerpt: 
-based and social media. As a leader in teaching public relations strategy, this text is ideal for students
Available: Copies:
4. 
Cover image for Strategic management : an integrated approach. Theory & cases
by 
Hill, Charles W. L., author.
Format: 
Books
Publication Date 
2020
Excerpt: 
This new edition helps students identify and focus on the core concepts and issues of strategic
Available: Copies:
5. 
Cover image for Strategic brand management
by 
Elliott, Richard H., author.
Format: 
Books
Publication Date 
2018
Excerpt: 
functional and emotional parts to give students a complete understanding of how brands operate and the
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6. 
Cover image for Strategy : an international perspective
by 
Wit, Bob de, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
smoothed over. The authors carefully guide the students through the many, often conflicting, perspectives
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7. 
Cover image for Strategic management and business policy : globalisation, innovation and sustainability.
by 
Wheelen, Thomas L.
Format: 
Electronic Resources
Publication Date 
2015
Excerpt: 
sustainability. This text equips students with the strategic concepts they will need to know as they face the
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8. 
Cover image for Strategic Management : Concepts and Cases : a competitive advantage approach
by 
David, Fred R.
Format: 
Books
Publication Date 
2015
Excerpt: 
that truly engages students in learning. It helps students better prepare for class, quizzes, and exams
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9. 
Cover image for Strategic management : awareness and change.
by 
Thompson, John L. author.
Format: 
Books
Publication Date 
2014
Excerpt: 
decision making and the management of strategic change. It is designed for use by students who will become
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10. 
Cover image for Full-spectrum strategic leadership : being on the cutting edge through innovative solutions, integrated systems, and enduring relationships
by 
Rainey, David L., 1946- author.
Format: 
Books
Publication Date 
2014
Excerpt: 
leaders, and management students can make dramatic improvements in their endeavors, enrich their knowledge
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11. 
Cover image for Strategic management : the challenge of creating value
by 
FitzRoy, Peter T.
Format: 
Books
Publication Date 
2012
Excerpt: 
questions in each chapter, Strategic Management will help students to excel in their strategic management
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12. 
Cover image for The cores of strategic management
by 
Shimizu, Katsuhiko, 1963-
Format: 
Books
Publication Date 
2012
Excerpt: 
formulation and implementation of strategic choices in realistic organizational settings. Students are
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