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1. 
Cover image for Marketing strategy & management
Marketing strategy & management
by 
Phillips, Diane M., author.
Format: 
Books
Publication Date 
2023
Excerpt: 
-Cola, Domino's Pizza, KFC, K-pop, L'Oréal, and Starbucks. For more in-depth application of and practice with
Available: Copies:
2. 
Cover image for Resource-based theory : creating and sustaining competitive advantage
Resource-based theory : creating and sustaining competitive advantage
by 
Barney, Jay B.
Publisher description http://www.loc.gov/catdir/enhancements/fy0724/2006036957-d.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0724/2006036957-b.html
Table of contents only http://www.loc.gov/catdir/toc/ecip074/2006036957.html
Format: 
Books
Publication Date 
2007
Excerpt: 
theory in research, teaching, and practice, but also its early roots in traditional economic theory
Available: Copies:
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