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000IIE
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1. 
Cover image for Handbook of marketing strategy
by 
Shankar, Venkatesh, 1962-
Format: 
Books
Publication Date 
2012
Excerpt: 
overview of marketing strategy issues and questions, including its evolution, competitor analysis, customer
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2. 
Cover image for Strategic management : the challenge of creating value
by 
FitzRoy, Peter T.
Format: 
Books
Publication Date 
2012
Excerpt: 
-- Section 2 Strategic Analysis -- 3.External analysis: the business environment -- Strategic management in
Available: Copies:
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