managers don't make policy decisions / H. Edward Wrapp -- Backing into a brilliant strategy : reports on

Management -- Other Strategic Managers and Organizational Employees -- The Context of Managing Strategically

, consultants and managers, The Financial Times Guide to Strategy offers more insight than a whole library of

"Successful market management depends on the manager's ability to think strategically, and to

Focuses on the major dcisions that marketing managers and top management in their efforts to