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1.

Cover image for Marketing management : analysis, planning, implementation, and control

Marketing management : analysis, planning, implementation, and control

by

Kotler, Philip.

Format:

Books

Publication Date

1997

Excerpt:

The Prentice-Hall international series in marketing

Available: Copies:

2.

Strategic brand management : building, measuring, and managing brand equity

by

Keller, Kevin Lane, 1956-

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip079/2007003552.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016319388&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015748274&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=015748274&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA

Format:

Books

Publication Date

2008

Excerpt:

Pearson/Prentice Hall,

Available: Copies:

3.

Cover image for Marketing management

Marketing management

by

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA

Format:

Books

Publication Date

2006

Excerpt:

Pearson Prentice Hall,

Available: Copies:

4.

Cover image for Strategic management in action

Strategic management in action

by

Coulter, Mary K.

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip0421/2004018971.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014191445&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2005

Excerpt:

Pearson Prentice Hall,

Available: Copies:

5.

Cover image for Strategy bites back : it is a lot more, and less, than you ever imagined--

Strategy bites back : it is a lot more, and less, than you ever imagined--

by

Mintzberg, Henry.

Klappentext
Inhaltsverzeichnis
Klappentext
Table of contents http://catdir.loc.gov/catdir/toc/fy054/2004059515.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014741309&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2005

Excerpt:

Prentice Hall/Financial Times,

Available: Copies:

6.

Cover image for Marketing management and strategy

Marketing management and strategy

Marketing management and strategy

by

Doyle, Peter, 1943-2003.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009671791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009671791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2002

Excerpt:

Financial Times, Prentice Hall,

Available: Copies:

7.

Cover image for Strategic management in action

Strategic management in action

by

Coulter, Mary K.

Format:

Books

Publication Date

2002

Excerpt:

Prentice Hall,

Available: Copies:

8.

Cover image for Strategic management : concepts

Strategic management : concepts

Strategic management : concepts

by

David, Fred R.

Format:

Books

Publication Date

2001

Excerpt:

Prentice Hall,

Available: Copies:

9.

Cover image for The Financial Times guide to strategy : how to create and deliver a useful strategy

The Financial Times guide to strategy : how to create and deliver a useful strategy

The Financial Times guide to strategy : how to create and deliver a useful strategy

by

Koch, Richard, 1950-

Format:

Books

Publication Date

2000

Excerpt:

Financial Times Prentice Hall,

Available: Copies:

10.

Cover image for Strategic management : concepts

Strategic management : concepts

Strategic management : concepts

by

David, Fred R.

Format:

Books

Publication Date

1999

Excerpt:

Prentice Hall,

Available: Copies:

11.

Cover image for Exploring corporate strategy

Exploring corporate strategy

Exploring corporate strategy

by

Johnson, Gerry.

Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008489237&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Regular print

Publication Date

1999

Excerpt:

Prentice Hall Europe,

Available: Copies:

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David, Fred R. Concepts of strategic management.

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Keller, Kevin Lane, 1956-

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Kotler, Philip.

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Ahlstrand, Bruce W.

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Doyle, Peter, 1943-2003.

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Johnson, Gerry.

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Koch, Richard, 1950-

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Mintzberg, Henry.

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