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2. 
Cover image for Strategy bites back : it is a lot more, and less, than you ever imagined--
by 
Mintzberg, Henry.
Format: 
Books
Publication Date 
2005
Excerpt: 
Westley -- Strategic thinking as "seeing" / Henry Mintzberg -- Seeing a symphony / Mozart -- "Marketing
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4. 
Cover image for The Financial Times guide to strategy : how to create and deliver a useful strategy
by 
Koch, Richard, 1950-
Format: 
Books
Publication Date 
2000
Excerpt: 
thinking since 1960; and providing a lively A-Z of strategy concepts, terms and techniques." "For students
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5. 
Cover image for Strategic market management
by 
Aaker, David A.
Format: 
Books
Publication Date 
1998
Excerpt: 
translate that thinking into results-getting plans. This text has been revised with new concepts and
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6. 
Cover image for Competing for the future
by 
Hamel, Gary.
Format: 
Regular print
Publication Date 
1994
Excerpt: 
come the powerful ideas and methodologies of Gary Hamel and C.K. Prahalad, whose much-revered thinking
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