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Cover image for Marketing management and strategy

Marketing management and strategy

by

Doyle, Peter, 1943-2003.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009671791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009671791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2002

Excerpt:

businesses -- Turnaround management -- Marketing in the twenty-first century.

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2.

Cover image for The Financial Times guide to strategy : how to create and deliver a useful strategy

The Financial Times guide to strategy : how to create and deliver a useful strategy

The Financial Times guide to strategy : how to create and deliver a useful strategy

by

Koch, Richard, 1950-

Format:

Books

Publication Date

2000

Excerpt:

Twenty-First Century: The impact of increasing returns, networks, and the net.

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