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1. 
Cover image for Strategic market management
Strategic market management
by 
Aaker, David A.
Table of contents http://catdir.loc.gov/catdir/toc/onix07/2001026190.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0612/2001026190-b.html
Publisher description http://catdir.loc.gov/catdir/description/wiley036/2001026190.html
Format: 
Books
Publication Date 
2001
Excerpt: 
Alternatives -- The Process -- Strategic Analysis -- External and Customer Analysis -- External Analysis -- The
Available: Copies:
2. 
Cover image for Strategic market management
Strategic market management
by 
Aaker, David A.
Table of contents http://catdir.loc.gov/catdir/toc/onix02/98016155.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=903731&custom_att_2=simple_viewer
Publisher description http://catdir.loc.gov/catdir/description/wiley031/98016155.html
Format: 
Books
Publication Date 
1998
Excerpt: 
Analysis -- External Analysis -- The Scope of Customer Analysis -- Segmentation -- Customer Motivations
Available: Copies:
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