Strategic Management : creating competitive advantages

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Title:

Strategic Management : creating competitive advantages

Author:

Dess, Gregory G. (DE-588)155092359

ISBN:

9780071317689

9781259071706

Personal Author:

Dess, Gregory G.

Edition:

6. ed., global ed.

Publication Information:

New York : McGraw-Hill, 2012.

Physical Description:

548 S.; 41 S. ; 26 cm.

General Note:

Previous ed.: published as by Gregory G. Dess. 2009. - Includes index.

Subject Term:

Strategic planning.

Strategisches Management (DE-588)4124261-0

Added Author:

Eisner, Alan B.

McNamara, Gerry

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025591088	658.4012 D475S 2012	1	Searching... Unknown

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Summary

Summary

This work provides a solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such as digital & internet strategies, innovation & corporate entrepreneurship, knowledge management, and intellectual assets.

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