Title:
Strategic management in action
Author:
Coulter, Mary K.
ISBN:
9780131446809
9780131293885
Personal Author:
Edition:
3rd ed.
Publication Information:
Upper Saddle River, NJ : Pearson Prentice Hall, ©2005.
Physical Description:
xv, 350 pages : illustrations ; 26 cm
Contents:
Introducing the concepts -- The context of managing strategically -- Assessing opportunities and threats : doing an external analysis -- Assessing strengths and weaknesses : doing an internal analysis -- Functional strategies -- Competitive strategies -- Corporate strategies -- Strategic management in other organization types.
Abstract:
Strategic Management in Action, 3rd Edition is clearly differentiated from other volumes by its conversational writing style, increased use of pedagogy, and emphasis on readers doing strategy. The volume effectively integrates strategy theory and strategy action in an exciting and engaging way. The author examines the foundations of auditing, as well as standards, materiality and risk, management assertions and evidence, client acceptance and audit planning, internal control, revenue and cash receipts transactions, expenditure and cash disbursements transactions, other accounts and transactions, sampling, completing the audit and reporting, ethics and legal liability and assurance and other services. For business professionals involved in strategic planning.
Electronic Access:
InhaltsverzeichnisTable of contents http://catdir.loc.gov/catdir/toc/ecip0421/2004018971.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014191445&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA