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1.

Cover image for Reputation management : the key to successful public relations and corporate communication

Reputation management : the key to successful public relations and corporate communication

by

Doorley, John.

Format:

Books

Publication Date

2011 2010 2007

Excerpt:

Strategisches Management.

Available: Copies:

2.

Cover image for Managing change : a strategic approach to organisational dynamics

Managing change : a strategic approach to organisational dynamics

by

Burnes, Bernard, 1953-

Format:

Books

Publication Date

2009

Excerpt:

Strategisches Management.

Available: Copies:

3.

Cover image for Strategic management : concepts and cases

Strategic management : concepts and cases

by

David, Fred R.

Table of contents http://swbplus.bsz-bw.de/bsz284666025inh.htm
Table of contents http://catdir.loc.gov/catdir/toc/ecip066/2006001629.html

Format:

Books

Publication Date

2009

Excerpt:

Strategic management : concepts and cases / David, Fred R.

Available: Copies:

4.

Strategic brand management : building, measuring, and managing brand equity

by

Keller, Kevin Lane, 1956-

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip079/2007003552.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016319388&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015748274&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=015748274&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA

Format:

Books

Publication Date

2008

Excerpt:

Strategic brand management : building, measuring, and managing brand equity / Keller, Kevin Lane

Available: Copies:

5.

The new strategic brand management : creating and sustaining brand equity long term

by

Kapferer, Jean-Noël.

Klappentext
Klappentext
Table of contents http://catdir.loc.gov/catdir/toc/ecip0727/2007037849.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016332563&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016332563&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2008

Excerpt:

The new strategic brand management : creating and sustaining brand equity long term / Kapferer

Available: Copies:

6.

Leadership brand : developing customer-focused leaders to drive performance and build lasting value

by

Ulrich, David, 1953-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0712/2007009122.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016140697&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016140697&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1308/2007009122-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1311/2007009122-d.html

Format:

Books

Publication Date

2007

Excerpt:

Strategisches Management.

Available: Copies:

7.

Cover image for Strategy bites back : it is a lot more, and less, than you ever imagined--

Strategy bites back : it is a lot more, and less, than you ever imagined--

by

Mintzberg, Henry.

Klappentext
Inhaltsverzeichnis
Klappentext
Table of contents http://catdir.loc.gov/catdir/toc/fy054/2004059515.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014741309&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2005

Excerpt:

Strategisches Management.

Available: Copies:

8.

Cover image for Strategic management in action

Strategic management in action

by

Coulter, Mary K.

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip0421/2004018971.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014191445&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2005

Excerpt:

Strategic management in action / Coulter, Mary K.

Available: Copies:

9.

Cover image for Strategic management : concepts and cases

Strategic management : concepts and cases

by

Thompson, Arthur A., 1940-

Format:

Books

Publication Date

2004

Excerpt:

Strategic management : concepts and cases / Thompson, Arthur A., 1940-

Available: Copies:

10.

The new strategic brand management : creating and sustaining brand equity long term

by

Kapferer, Jean-Noël.

Table of contents http://swbplus.bsz-bw.de/bsz119879484inh.htm
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0915/2004011734-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2004011734-d.html
Verlagsinformation http://swbplus.bsz-bw.de/bsz119879484vlg.htm

Format:

Books

Publication Date

2004

Excerpt:

The new strategic brand management : creating and sustaining brand equity long term / Kapferer

Available: Copies:

11.

Cover image for Corporate reputation and competitiveness

Corporate reputation and competitiveness

by

Davies, Gary, 1946-

Table of contents http://catdir.loc.gov/catdir/toc/fy0703/2002068326.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009945533&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=877508
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009945533&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1009/2002068326-b.html

Format:

Books

Publication Date

2003

Excerpt:

Strategisches Management.

Available: Copies:

12.

Cover image for Strategic market management

Strategic market management

by

Aaker, David A.

Table of contents http://catdir.loc.gov/catdir/toc/onix07/2001026190.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0612/2001026190-b.html
Publisher description http://catdir.loc.gov/catdir/description/wiley036/2001026190.html

Format:

Books

Publication Date

2001

Excerpt:

Strategic market management / Aaker, David A.

Available: Copies:

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Subject: Strategisches Management.

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Author

(4)

Strickland, A. J. (Alonzo J.)

(3)

Thompson, Arthur A., 1940-

(3)

David, Fred R. Concepts of strategic management.

(2)

Kapferer, Jean-Noël.

(2)

Aaker, David A.

(1)

Ahlstrand, Bruce W.

(1)

Burnes, Bernard, 1953-

(1)

(1)

Collins, James C. (James Charles), 1958-

(1)

Collis, David J.

(1)

Coulter, Mary K.

(1)

Davies, Gary, 1946-

(1)

Dixit, Avinash K.

(1)

(1)

Garcia, Helio Fred.

(1)

Houston, Michael J.

(1)

Kapferer, Jean-Noël. Strategic brand management.

(1)

Keller, Kevin Lane, 1956-

(1)

Lampel, Joseph.

(1)

Mintzberg, Henry.

(1)

Montgomery, Cynthia A., 1952-

(1)

Morden, Tony, 1946-

(1)

Nalebuff, Barry, 1958-

(1)

(1)

O'Shaughnessy, John, 1927-

(1)

Pearce, John A.

(1)

Robinson, Richard B. (Richard Braden), 1947-

(1)

Smallwood, W. Norman.

(1)

Ulrich, David, 1953-

(1)

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(25)

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(25)

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Shelf Location

Publication Date

Subject

Strategic planning.

(14)

Strategisch management.

(11)

Strategic planning -- Case studies.

(7)

(6)

(5)

Brand name products -- Management.

(4)

(4)

(4)

Marketing -- Management.

(3)

Strategische planning.

(3)

Compétitivité.

(2)

(2)

(2)

(2)

(2)

(2)

(2)

Marketingmanagement.

(2)

(2)

Planification stratégique.

(2)

(2)

(2)

Unternehmensplanung.

(2)

Alliances stratégiques (affaires)

(1)

Aufsatzsammlung.

(1)

Business Planning

(1)

Business planning -- Case studies.

(1)

Business planning.

(1)

Change Management.

(1)

Communication in organizations.

(1)

(1)

Corporate identity.

(1)

Corporate image.

(1)

Corporations -- Public relations.

(1)

Entreprises -- Image.

(1)

Estudo de caso.

(1)

(1)

(1)

(1)

Europäische Union.

(1)

Executive coaching.

(1)

Fallstudiensammlung.

(1)

(1)

Führungsgrundsatz.

(1)

Gestion de la qualité.

(1)

(1)

Leermiddelen (vorm)

(1)

Long-range planning

(1)

Markalı ürünler -- Yönetim.

(1)

(1)

Marketing -- Europe -- Management.

(1)

Marketing -- Gestion.

(1)

Marketing research.

(1)

(1)

Opinion publique.

(1)

Organisationstheorie.

(1)

Organizational change -- Management.

(1)

Organizational change.

(1)

Organizational learning.

(1)

(1)

Planejamento estratégico.

(1)

Planificación estratégica.

(1)

Planification stratégique - Cas, Études de.

(1)

Planification stratégique -- Cas, Études de.

(1)

Politique de l'entreprise.

(1)

Politique de l'information.

(1)

Produit de marque.

(1)

Produits de marque -- Gestion.

(1)

Public relations.

(1)

(1)

Relations publiques.

(1)

(1)

(1)

(1)

Strategische Planung.

(1)

Strategisk planering -- fallstudier.

(1)

Success in business.

(1)

Succès dans les affaires.

(1)

Technological innovations -- Management.

(1)

Unternehmenserfolg.

(1)

Verksamhetsplanering -- fallstudier.

(1)

Wettbewerbsfähigkeit.

(1)

Öffentlichkeitsarbeit.

(1)

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