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1. 
Cover image for Marketing payback : is your marketing profitable?
Marketing payback : is your marketing profitable?
by 
Shaw, Robert, 1950-
Format: 
Books
Publication Date 
2005
Excerpt: 
reliable sales forecast or simply want to justify a marketing budget, Marketing Payback will help you to
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2. 
Cover image for Profitable growth is everyone's business : 10 tools you can use Monday morning
Profitable growth is everyone's business : 10 tools you can use Monday morning
by 
Charan, Ram.
Sample text http://catdir.loc.gov/catdir/samples/random045/2003017654.html
Table of contents http://catdir.loc.gov/catdir/toc/ecip047/2003017654.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/random055/2003017654.html
Publisher description http://catdir.loc.gov/catdir/description/random0414/2003017654.html
Format: 
Books
Publication Date 
2004
Excerpt: 
revenue growth through revenue productivity -- Building a growth budget -- Pinpointing opportunities for
Available: Copies:
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