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1. 
Cover image for War in the boardroom : why left-brain management and right-brain marketing don't see eye-to-eye--and what to do about it
by 
Ries, Al.
Format: 
Books
Publication Date 
2009
Excerpt: 
War in the boardroom : why left-brain management and right-brain marketing don't see eye-to-eye
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2. 
Cover image for Big brands, big trouble : lessons learned the hard way
by 
Trout, Jack.
Format: 
Books
Publication Date 
2001
Excerpt: 
Brand name products -- Management.
Available: Copies:
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