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1. 
Cover image for The three rules : how exceptional companies think
The three rules : how exceptional companies think
The three rules : how exceptional companies think
by 
Raynor, Michael E.
Format: 
Books
Publication Date 
2013
Excerpt: 
before cost -- There are no other rules -- Why you should use the three rules.
Available: Copies:
2. 
Cover image for The lean entrepreneur : how visionaries create products, innovate with new ventures, and disrupt markets
The lean entrepreneur : how visionaries create products, innovate with new ventures, and disrupt markets
by 
Cooper, Brant.
Cover image http://catalogimages.wiley.com/images/db/jimages/9781118295342.jpg
Format: 
Books
Publication Date 
2013
Excerpt: 
core ideas of the "Lean Startup" concept, adding the use of powerful, low-cost analytics to the mix
Available: Copies:
3. 
Cover image for Big brands, big trouble : lessons learned the hard way
Big brands, big trouble : lessons learned the hard way
by 
Trout, Jack.
Table of contents http://catdir.loc.gov/catdir/toc/wiley022/2002265702.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley043/2002265702.html
Publisher description http://catdir.loc.gov/catdir/description/wiley035/2002265702.html
Format: 
Books
Publication Date 
2001
Excerpt: 
The most popular mistakes and their high cost -- General Motors: forgetting what made them
Available: Copies:
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