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Cover image for War in the boardroom : why left-brain management and right-brain marketing don't see eye-to-eye--and what to do about it
War in the boardroom : why left-brain management and right-brain marketing don't see eye-to-eye--and what to do about it
by 
Ries, Al.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0827/2008038182.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0911/2008038182-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0911/2008038182-d.html
Format: 
Books
Publication Date 
2009
Excerpt: 
War in the boardroom : why left-brain management and right-brain marketing don't see eye-to-eye
Available: Copies:
2. 
Cover image for Career distinction : stand out by building your brand
Career distinction : stand out by building your brand
Career distinction : stand out by building your brand
by 
Arruda, William, 1961-
Table of contents only http://www.loc.gov/catdir/toc/ecip075/2006039541.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0741/2006039541-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0741/2006039541-d.html
Format: 
Books
Publication Date 
2007
Excerpt: 
Professions -- Marketing.
Available: Copies:
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