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Cover image for War in the boardroom : why left-brain management and right-brain marketing don't see eye-to-eye--and what to do about it
War in the boardroom : why left-brain management and right-brain marketing don't see eye-to-eye--and what to do about it
by 
Ries, Al.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0827/2008038182.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0911/2008038182-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0911/2008038182-d.html
Format: 
Books
Publication Date 
2009
Excerpt: 
Ch. 1. Management deals in reality. Marketing deals in perception -- Ch. 2. Management concentrates
Available: Copies:
2. 
Cover image for The Eureka principle : alternative thinking for personal and business success
The Eureka principle : alternative thinking for personal and business success
by 
Turner, Colin, 1954-
Format: 
Books
Publication Date 
1995
Excerpt: 
A sense of ... perception -- principle -- observation -- communication -- mission -- creativity
Available: Copies:
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