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1. 
Cover image for Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising
by 
Jaffe, Joseph, 1970-
Format: 
Books
Publication Date 
2005
Excerpt: 
Advertising -- Technological innovations.
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by 
Hudson, Simon, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
advertising and sales promotions, 9) Public relations and personal selling, 10) The role of customer service
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3. 
Cover image for Youthnation : building remarkable brands in a youth-driven culture
by 
Britton, Matt, 1975-, author
Format: 
Books
Publication Date 
2015
Excerpt: 
Advertising.
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by 
Ellson, Tony, 1953-
Format: 
Books
Publication Date 
2004
Excerpt: 
sometimes sought through promotion, advertising and communications plans."--BOOK JACKET.
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