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Buyer behaviour : a multi-cultural approach

Du Plessis, P. J. (Phillipus Jacobus), 1943-

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Books

Publication Date

2003

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Buyer behaviour : a multi-cultural approach / Du Plessis, P. J. (Phillipus Jacobus), 1943-

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Buyer behaviour : strategic marketing applications

Du Plessis, P. J. (Phillipus Jacobus), 1943-

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Books

Publication Date

1995 1994

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Buyer behaviour : strategic marketing applications / Du Plessis, P. J. (Phillipus Jacobus), 1943-

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Buyer behaviour : understanding consumer psychology and marketing

Du Plessis, P. J. (Phillipus Jacobus), 1943-

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Books

Publication Date

2007

Excerpt:

Buyer behaviour : understanding consumer psychology and marketing / Du Plessis, P. J. (Phillipus

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Marketing strategy and competitive positioning

Hooley, Graham J., author.

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Books

Publication Date

2020

Excerpt:

media are having a profound effect on customer expectations, experience and behaviour. Despite ongoing

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How cool brands stay hot : branding to Generation Y

Bergh, Joeri van den, 1971-

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Books

Publication Date

2013

Excerpt:

Consumer behavior.

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How cool brands stay hot : branding to generation Y

Bergh, Joeri van den.

Format:

Books

Publication Date

2011

Excerpt:

Consumer behavior.

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