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Cover image for Culture and positioning as determinants of strategy : personality and the business organization

Culture and positioning as determinants of strategy : personality and the business organization

by

Ellson, Tony, 1953-

Table of contents http://www.loc.gov/catdir/toc/fy046/2003065683.html
Publisher description http://www.loc.gov/catdir/description/hol053/2003065683.html
Contributor biographical information http://www.loc.gov/catdir/bios/hol056/2003065683.html

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Books

Publication Date

2004

Excerpt:

Communication in marketing.

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Cover image for Buyer behaviour : a multi-cultural approach

Buyer behaviour : a multi-cultural approach

Buyer behaviour : a multi-cultural approach

by

Du Plessis, P. J. (Phillipus Jacobus), 1943-

Format:

Books

Publication Date

2003

Excerpt:

Target marketing.

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