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Experiential marketing : secrets, strategies, and success stories from the world's greatest brands

Smith, Kerry, 1963- author.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1214897&site=ehost-live

Format:

Books

Publication Date

2016

Excerpt:

, and building stronger relationships with consumers who buy more, buy quicker ... and buy forever

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Youthnation : building remarkable brands in a youth-driven culture

Britton, Matt, 1975-, author

Format:

Books

Publication Date

2015

Excerpt:

Young adult consumers.

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How cool brands stay hot : branding to Generation Y

Bergh, Joeri van den, 1971-

Format:

Books

Publication Date

2013

Excerpt:

Young adult consumers.

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How cool brands stay hot : branding to generation Y

Bergh, Joeri van den.

Format:

Books

Publication Date

2011

Excerpt:

Young adult consumers.

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Buyer behaviour : understanding consumer psychology and marketing

Du Plessis, P. J. (Phillipus Jacobus), 1943-

Format:

Books

Publication Date

2007

Excerpt:

Buyer behaviour : understanding consumer psychology and marketing / Du Plessis, P. J. (Phillipus

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Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising

Jaffe, Joseph, 1970-

Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2005000050.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-d.html

Format:

Books

Publication Date

2005

Excerpt:

; Experiential marketing ; Long-form content ; Communal marketing ; Consumer-generated content ; Search ; Music

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Ethnic marketing : accepting the challenge of cultural diversity

Pires, Guilherme Dias.

Format:

Books

Publication Date

2005

Excerpt:

Minority consumers.

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Buyer behaviour : a multi-cultural approach

Du Plessis, P. J. (Phillipus Jacobus), 1943-

Format:

Books

Publication Date

2003

Excerpt:

Consumers -- South Africa.

Available: Copies:

Buyer behaviour : strategic marketing applications

Du Plessis, P. J. (Phillipus Jacobus), 1943-

Format:

Books

Publication Date

1995 1994

Excerpt:

Du Plessis, P. J. (Phillipus Jacobus), 1943- Consumer behaviour.

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