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1. 
Cover image for Creating the marketing experience : new strategies for building relationships with your target market
Creating the marketing experience : new strategies for building relationships with your target market
by 
Marconi, Joe.
Table of contents http://www.loc.gov/catdir/toc/ecip0513/2005015327.html
Format: 
Books
Publication Date 
2005
Excerpt: 
Creating the marketing experience : new strategies for building relationships with your target
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2. 
Cover image for Marketing strategy and competitive positioning
Marketing strategy and competitive positioning
by 
Hooley, Graham J., author.
Format: 
Books
Publication Date 
2020
Excerpt: 
media are having a profound effect on customer expectations, experience and behaviour. Despite ongoing
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3. 
Cover image for Experiential marketing : secrets, strategies, and success stories from the world's greatest brands
Experiential marketing : secrets, strategies, and success stories from the world's greatest brands
by 
Smith, Kerry, 1963- author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1214897&site=ehost-live
Format: 
Books
Publication Date 
2016
Excerpt: 
-- Anatomy of an experiential marketing -- Digital plus live -- Experience design -- Proving performance and
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