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1. 
Cover image for Marketing strategy and competitive positioning
by 
Hooley, Graham J., author.
Format: 
Books
Publication Date 
2020
Excerpt: 
Marketing strategy and competitive positioning / Hooley, Graham J., author.
Available: Copies:
2. 
Cover image for Experiential Marketing : integrated theory & strategic application.
by 
Leahy, Rose. Fenton, Pio. Barry, Holly
Format: 
Books
Publication Date 
2022
Excerpt: 
Experiential Marketing : integrated theory & strategic application. Leahy, Rose. Fenton, Pio. Barry
Available: Copies:
by 
Du Plessis, P. J. (Phillipus Jacobus), 1943-
Format: 
Books
Publication Date 
1995 1994
Excerpt: 
Buyer behaviour : strategic marketing applications / Du Plessis, P. J. (Phillipus Jacobus), 1943-
Available: Copies:
4. 
Cover image for Buyer behaviour : understanding consumer psychology and marketing
by 
Du Plessis, P. J. (Phillipus Jacobus), 1943-
Format: 
Books
Publication Date 
2007
Excerpt: 
Buyer behaviour : understanding consumer psychology and marketing / Du Plessis, P. J. (Phillipus
Available: Copies:
5. 
Cover image for Marketing for tourism, hospitality & events : a global & digital approach
by 
Hudson, Simon, author.
Format: 
Books
Publication Date 
2024
Excerpt: 
Marketing for tourism, hospitality & events : a global & digital approach / Hudson, Simon, author.
Available: Copies:
6. 
Cover image for Marketing for tourism, hospitality & events : a global & digital approach
by 
Hudson, Simon, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Marketing for tourism, hospitality & events : a global & digital approach / Hudson, Simon, author.
Available: Copies:
7. 
Cover image for Experiential marketing : secrets, strategies, and success stories from the world's greatest brands
by 
Smith, Kerry, 1963- author.
Format: 
Books
Publication Date 
2016
Excerpt: 
Experiential marketing : secrets, strategies, and success stories from the world's greatest brands /
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8. 
Cover image for Meatball sundae : how new marketing is transforming the business world (and how to thrive in it)
by 
Godin, Seth.
Format: 
Books
Publication Date 
2009 2007
Excerpt: 
Meatball sundae : how new marketing is transforming the business world (and how to thrive in it) /
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9. 
Cover image for Creating the marketing experience : new strategies for building relationships with your target market
by 
Marconi, Joe.
Format: 
Books
Publication Date 
2005
Excerpt: 
Creating the marketing experience : new strategies for building relationships with your target
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10. 
Cover image for Ethnic marketing : accepting the challenge of cultural diversity
by 
Pires, Guilherme Dias.
Format: 
Books
Publication Date 
2005
Excerpt: 
Ethnic marketing : accepting the challenge of cultural diversity / Pires, Guilherme Dias.
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11. 
Cover image for Youthnation : building remarkable brands in a youth-driven culture
by 
Britton, Matt, 1975-, author
Format: 
Books
Publication Date 
2015
Excerpt: 
youth-driven youth marketing ungdoms marketing ungdomsdrevet
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12. 
Cover image for How cool brands stay hot : branding to Generation Y
by 
Bergh, Joeri van den, 1971-
Format: 
Books
Publication Date 
2013
Excerpt: 
Target marketing.
Available: Copies:
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