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1. 
Cover image for How cool brands stay hot : branding to Generation Y
by 
Bergh, Joeri van den, 1971-
Format: 
Books
Publication Date 
2013
Excerpt: 
, the last, my everything: using indicators of origin -- Irony killed authenticity: Gen Y's perception
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2. 
Cover image for Culture and positioning as determinants of strategy : personality and the business organization
by 
Ellson, Tony, 1953-
Format: 
Books
Publication Date 
2004
Excerpt: 
perception and image." "The book suggests that the principal drivers of strategic positioning play a
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