by
Hudson, Simon, author.
Format:
Books
Publication Date
2017
Excerpt:
advertising and sales promotions, 9) Public relations and personal selling, 10) The role of customer service
by
Bergh, Joeri van den, 1971-
Format:
Books
Publication Date
2013
Excerpt:
-- Conclusion -- 05.We all want unique brands -- How unique is your unique selling proposition? -- Brand DNA
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