Wireless data services : business models and global markets

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Title:

Author:

Nakamura, Yasuhisa.

ISBN:

9780521828437

Personal Author:

Nakamura, Yasuhisa.

Publication Information:

New York : Cambridge University Press, 2003.

Physical Description:

p. cm.

Contents:

1. Introduction -- 2. The impact of globalization -- 3. Adoption trends and analysis by region -- 4. Subscriber needs and expectations -- 5. The wireless value chain -- 6. Global wireless technologies: systems and architectures -- 7. Global wireless technologies: network, access, and software -- 8. Business models and strategies -- 9. Business issues and challenges -- 10. Technology issues and challenges -- 11. Case studies -- 12. Perspectives -- 13. Future of wireless technologies, applications and services -- 14. Conclusions and recommendations.

Subject Term:

Telecommunication.

Technological innovations.

Electronic commerce.

Wireless communication systems.

Added Author:

Sharma, Chetan.

Electronic Access:

Publisher description http://www.loc.gov/catdir/description/cam032/2003043594.html

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168015740356	384.33 S531W 2003	1	Searching... Unknown

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Summary

There are over 1.3 billion mobile subscribers around the world. It is interesting to note that wireless technologies have been adopted differently in key geographies such as Asia, Europe, and North America. Technologies such as i-mode in Japan, SMS in Europe, PDAs and Blackberry in North America point to the fact that wireless applications and services are not only unique to the culture and business models of a region but their success also depends on how services and technologies are introduced to consumers. This book takes a deeper look into why certain technologies, business models, and adoption strategies succeed while others fail, and how all these elements will impact the future of wireless communications. With the help of examples, case studies and interviews with industry luminaries, the authors identify the key factors behind the success or failure of different blueprints and provide insights into strategies of matching wireless technology and services to global markets.