Title:
Introducing social semiotics
Author:
Van Leeuwen, Theo, 1947-
ISBN:
9780415249430
9780415249447
9780203647028
Personal Author:
Publication Information:
London ; New York : Routledge, 2005.
Physical Description:
xii, 301 pages : illustrations ; 26 cm
Contents:
Semiotic principles -- Semiotic resources -- Semiotic change -- Semiotic rules -- Semiotic functions -- Dimensions of semiotic analysis -- Discourse -- Genre -- Style -- Modality -- Multimodal cohesion -- Rhythm -- Composition -- Information linking -- Dialogue.
Abstract:
"Introducing Social Semiotics uses a wide variety of texts including photographs, adverts, magazine pages and film stills to explain how meaning is created through complex semiotic interactions. Practical exercises and examples as wide ranging as furniture arrangements in public places, advertising jingles, photojournalism and the rhythm of a rapper's speech provide readers with the knowledge and skills they need to be able to analyse and also produce successful multimodal texts and designs." "The book traces the development of semiotic resources through particular channels such as the history of the press and advertising; and explores how and why these resources change over time, for reasons such as advancing technology."
"Featuring a full glossary of terms, exercises, discussion points and suggestions for further reading, Introducing Social Semiotics makes concrete the complexities of meaning making and is essential reading for anyone interested in how communication works."--Jacket.
Electronic Access:
KlappentextTable of contents http://catdir.loc.gov/catdir/toc/ecip0418/2004013007.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012961644&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012961644&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0650/2004013007-d.html