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Mobile marketing : how mobile technology is revolutionizing marketing, communications, and advertising

Rowles, Daniel.

Format:

Books

Publication Date

2014

Excerpt:

-- Frictionless technology -- The distant future -- A guaranteed future predictionPart Two The tactical toolkit08

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Mobile magic : the Saatchi & Saatchi guide to mobile marketing

Eslinger, Tom, author.

Format:

Books

Publication Date

2014

Excerpt:

Mobile magic : the Saatchi & Saatchi guide to mobile marketing / Eslinger, Tom, author.

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Mobilized marketing : how to drive sales, engagement, and loyalty through mobile devices

Hasen, Jeff, 1958-

Format:

Books

Publication Date

2012

Excerpt:

Hipcricket's Beginnings in a Starbucks -- ch. 3 Mobile at the Start of the Millennium -- ch. 4 American Idol

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E-marketing : theory and application

Dann, Stephen, 1973-

Format:

Books

Publication Date

2011

Excerpt:

-marketing beyond the web -- PART 4: STRATEGIC ISSUES IN E-MARKETING -- Chapter 11: Marketing strategy -- Chapter 12

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Implementing word of mouth marketing : online strategies to identify influencers, craft stories, and draw customers

Cakim, Idil Miriam, 1974-

Format:

Books

Publication Date

2010

Excerpt:

-- The rise of social media -- Online word of mouth -- The Web advantage -- The power line -- The Dell

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The long tail : how endless choice is creating unlimited demand

Anderson, Chris, 1961-

Format:

Books

Publication Date

2007

Excerpt:

The long tail : how endless choice is creating unlimited demand / Anderson, Chris, 1961-

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