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Mobile marketing : how mobile technology is revolutionizing marketing, communications, and advertising

Rowles, Daniel.

Format:

Books

Publication Date

2014

Excerpt:

: conclusions11 Social media and mobile -- User journey and value proposition -- Mobile social media experience

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Smart calling : eliminate the fear, failure, and rejection from cold calling

Sobczak, Art.

Format:

Books

Publication Date

2013

Excerpt:

the answer -- Pre-call planning. Creating your possible value proposition ; Intelligence gathering

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E-marketing : theory and application

Dann, Stephen, 1973-

Format:

Books

Publication Date

2011

Excerpt:

behaviour -- Chapter 4: Value creation -- Chapter 5: Communication of value -- Chapter 6: Delivering value

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Implementing word of mouth marketing : online strategies to identify influencers, craft stories, and draw customers

Cakim, Idil Miriam, 1974-

Format:

Books

Publication Date

2010

Excerpt:

that emerge from the community -- Bring utility and deliver value -- Commit to a long-term plan

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The long tail : how endless choice is creating unlimited demand

Anderson, Chris, 1961-

Format:

Books

Publication Date

2007

Excerpt:

? And when the combined value of the millions of items that only sell in small quantities equals or even

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