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1. 
Cover image for Marketing tourism in South Africa
by 
George, Richard, 1968- author.
Format: 
Books
Publication Date 
2014
Excerpt: 
marketing environment -- 4. Tourism marketing planning -- 5. Tourism marketing research -- PART 3. Analysing
Available: Copies:
3. 
Cover image for Niche tourism : contemporary issues, trends and cases
by 
Novelli, Marina.
Format: 
Electronic Resources
Publication Date 
2005
Excerpt: 
Ivona -- Research tourism : professional travel for useful discoveries / Angela Benson -- Small ship
Available: Copies:
4. 
Cover image for Marketing for tourism
by 
Holloway, J. Christopher.
Format: 
Books
Publication Date 
2004
Excerpt: 
its applications in tourism -- The tourist market -- Tourism product policy -- Pricing the product
Available: Copies:
5. 
Cover image for Destination branding : creating the unique destination proposition
by 
Morgan, Nigel.
Format: 
Books
Publication Date 
2002
Excerpt: 
professionals and academics who bring their original research findings and first-hand experience of the tourism
Available: Copies:
6. 
Cover image for Consumer behaviour in tourism
by 
Swarbrooke, John.
Format: 
Books
Publication Date 
1999
Excerpt: 
. Typologies of Tourist Behaviour. 7. Typologies of tourist behaviour and segmentation of the tourism market
Available: Copies:
7. 
Cover image for Event management & event tourism
by 
Getz, Donald, 1949-
Format: 
Books
Publication Date 
1997
Excerpt: 
-- Market research -- Communications: reaching the customer -- Evaluation and impact assessment.
Available: Copies:
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