marketing environment -- 4. Tourism marketing planning -- 5. Tourism marketing research -- PART 3. Analysing

Research -- 7. Marketing Strategy: Market Segmentation and Trends -- 8. Marketing Strategy: Strategies

its applications in tourism -- The tourist market -- Tourism product policy -- Pricing the product

environment. -- 5. Marketing information systems and marketing research. -- 6. Consumer markets and consumer

for all those involved in market planning, consultancy and product assessment in tourism research.