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1. 
Cover image for Marketing tourism in South Africa
Marketing tourism in South Africa
by 
George, Richard, 1968- author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1104452&site=ehost-live
Format: 
Books
Publication Date 
2014
Excerpt: 
the tourism market -- 6. Segmentation, targeting, and positioning -- 7. Consumer behaviour in tourism
Available: Copies:
2. 
Cover image for Hospitality and travel marketing
Hospitality and travel marketing
by 
Morrison, Alastair M.
Format: 
Books
Publication Date 
2010
Excerpt: 
Research -- 7. Marketing Strategy: Market Segmentation and Trends -- 8. Marketing Strategy: Strategies
Available: Copies:
3. 
Cover image for Marketing for hospitality and tourism
Marketing for hospitality and tourism
by 
Kotler, Philip.
Format: 
Books
Publication Date 
1999
Excerpt: 
buying behavior. -- 7. Organizational buyer behavior of group market. -- 8. Market segmentation
Available: Copies:
4. 
Cover image for Choice and demand in tourism
Choice and demand in tourism
by 
Johnson, P. S.
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1534093&custom_att_2=simple_viewer
Table of contents http://www.gbv.de/dms/hbz/toc/ht004256963.PDF
Inhaltsverzeichnis Choice and demand in tourism
Format: 
Books
Publication Date 
1992
Excerpt: 
-- Market segmentation and the prediction of tourist destinations / Richard Prentice -- Using conjoint
Available: Copies:
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