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1. 
Cover image for The lovemarks effect : winning in the consumer revolution
The lovemarks effect : winning in the consumer revolution
The lovemarks effect : winning in the consumer revolution
by 
Roberts, Kevin, 1949-
Format: 
Books
Publication Date 
2006
Excerpt: 
: reinventing research with Lovemarks -- Love goes to work: Saatchi & Saatchi creating Lovemarks -- Before we go
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2. 
Cover image for From brand vision to brand evaluation : strategically building and sustaining brands
From brand vision to brand evaluation : strategically building and sustaining brands
by 
De Chernatony, L. (Leslie)
Format: 
Books
Publication Date 
2006
Excerpt: 
business context. The book provides an authoritative template for understanding the steps to maintaining
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