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1.
Sports marketing : a strategic perspective
by
Shank, Matthew D.
Format:
Books
Publication Date
1999
Excerpt:
-- Promotion Concepts -- Promotion Mix Elements -- Sponsorship Programs -- Distribution Concepts -- Pricing
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2.
Economics
Economics
by
Samuelson, Paul A. (Paul Anthony), 1915-2009.
Format:
Books
Publication Date
1992
Excerpt:
-- Production and business organization -- Analysis of costs -- Supply and pricing in competitive markets
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