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00000IIE

Sports marketing : a strategic perspective

Shank, Matthew D.

Format:

Books

Publication Date

2005

Excerpt:

market selection decisions -- Research Tools for Understanding Sports Consumers -- Understanding

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Sports marketing : a strategic perspective

Shank, Matthew D.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009693152&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2002

Excerpt:

Market Selection Decisions -- Research Tools for Understanding Sports Consumers -- Understanding

Available: Copies:

Sports marketing : a strategic perspective

Shank, Matthew D.

Format:

Books

Publication Date

1999

Excerpt:

-- Planning for Market Selection Decisions -- Research Tools for Understanding Sports Consumers

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Advertising to children : concepts and controversies

Macklin, M. Carole.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0656/99006231-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0656/99006231-d.html

Format:

Books

Publication Date

1999

Excerpt:

advertising impacts the children themselves." "Advertising to Children presents research designed to stimulate

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Strategy pure and simple II : how winning companies dominate their competitors

Robert, Michel, 1941-

Table of contents http://catdir.loc.gov/catdir/toc/mh022/97039581.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/97039581.html
Publisher description http://catdir.loc.gov/catdir/description/mh023/97039581.html

Format:

Books

Publication Date

1998

Excerpt:

corporate stagnation through product innovation and market fragmentation. Avoid costly mistakes by studying

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