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The practice of public relations

Seitel, Fraser P.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=020313036&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2011

Excerpt:

relations -- Public relations writing -- Writing for the eye and ear -- Integrated marketing communications

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Consumer behavior : building marketing strategy

Hawkins, Del I.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-d.html

Format:

Electronic Resources

Publication Date

2007

Excerpt:

Consumer behavior : building marketing strategy / Hawkins, Del I.

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Con$umed : how markets corrupt children, infantilize adults, and swallow citizens whole

Barber, Benjamin R., 1939-

Table of contents http://catdir.loc.gov/catdir/toc/ecip075/2006039751.html

Format:

Books

Publication Date

2007

Excerpt:

Materialism -- Social aspects -- United States.

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New media technology : cultural and commercial perspectives

Pavlik, John V. (John Vernon)

Format:

Books

Publication Date

1998

Excerpt:

Mass media -- Social aspects.

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The sponsored life : ads, TV, and American culture

Savan, Leslie.

Format:

Books

Publication Date

1994

Excerpt:

Television broadcasting -- Social aspects -- United States.

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