Innovating the corporation : creating value for customers and shareholders / Kuczmarski, Thomas D

The complete guide to closed-end funds : finding value in today's stock market / Chatfield, Jon.

Managing brand equity : capitalizing on the value of a brand name / Aaker, David A.

-- Rid all that adds no value -- Improve quality by exposing the truth -- Raise the bar to unreachable

? -- Psychodynamics -- Value to the investigator -- Shortcomings of hypnosis -- Summary -- Latent prints on human skin

Forging an image -- Seizing an island -- The value of celebrity -- The nurturing of a name

race between value and growth -- "V" -- The holy grail -- Dawn of the new finance.