relations -- Public relations writing -- Writing for the eye and ear -- Integrated marketing communications

Brings together, for the first time, the best of Gladwell's writing from The New Yorker in the past

-- Writing letters, memos, e-mail, and other brief messages -- Preparing reports and oral presentations

Writing -- Ch. 12. Writing for the Eye and Ear -- Ch. 13. Public Relations and the Internet -- Ch. 14

consent -- Capacity to contract -- Illegality -- Writing -- Rights of third parties -- Performance and