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Cover image for Corporate communication

Corporate communication

by

Argenti, Paul A.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-d.html

Format:

Books

Publication Date

2013

Excerpt:

CR -- CR and Corporate Reputation -- Consumer Values and Expectations: Taking Matters into Their Own

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2.

Cover image for Winning the story wars : why those who tell--and live--the best stories will rule the future

Winning the story wars : why those who tell--and live--the best stories will rule the future

by

Sachs, Jonah, author.

Format:

Books

Publication Date

2012

Excerpt:

: identifying your values -- Tell the truth, part II: the hero's journey -- Basic training: designing your core

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3.

Cover image for Business logistics management : a value chain perspective

Business logistics management : a value chain perspective

by

Pienaar, W. J. (Wessel J.)

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=948970&site=ehost-live

Format:

Books

Publication Date

2012

Excerpt:

Business logistics management : a value chain perspective / Pienaar, W. J. (Wessel J.)

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4.

Cover image for Total relationship marketing : marketing strategy moving from the 4Ps--product, price, promotion, place--of traditional marketing management to the 30Rs--the thirty relationships--of a new marketing paradigm

Total relationship marketing : marketing strategy moving from the 4Ps--product, price, promotion, place--of traditional marketing management to the 30Rs--the thirty relationships--of a new marketing paradigm

by

Gummesson, Evert, 1936-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009887176&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009887176&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=879338&custom_att_2=simple_viewer

Format:

Books

Publication Date

2002

Excerpt:

business! The roots of RM. Basic values of marketing. RM versus transaction marketing. Common sense

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